Joe Cantrell loves to ad match.
He goes through circulars to find the biggest discounts, and then goes to Walmart.
According to the company's website, they match the lowest advertised price on identical products, but when Joe tried doing that last week, the unthinkable happened.
What started as a trip to a San Tan Valley Walmart to get ornaments for his family's Christmas tree, turned into the biggest nightmare of Joe's life.
"I was handcuffed, humiliated and embarrassed in front of everybody at Walmart," Joe remembers.
Walmart sent ABC15 the following statement Tuesday:
"We make every effort to make sure our customers have a good experience in our stores. As in previous situations, we attempted to work with this customer. However, in this situation, the associate felt unsafe and so we contacted local law enforcement. We are continuing to cooperate with law enforcement on their investigation."