This photo provided by The North Face shows a Women's ThermoBall full

This photo provided by The North Face shows a Women's ThermoBall full, This photo provided by The North Face shows a Women's ThermoBall full zip jacket in borealis blue.

Bright is the new black when it comes to colors and styles for snow bunnies to look their best on the slopes.

Part of this color revolution is driven by safety since it’s easier to spot a bright color in dim winter light, and there’s a fashion factor, too, but there’s also a little flamboyance and fun at play, say experts. (AP Photo/The North Face)