Terry bradshaw weight, Nutrisystem, Inc. (NASDAQ: NTRI), the leading home delivery weight loss program, announces today the unveiling of football legend and sports commentator, Terry Bradshaw, as the Company's new marquee spokesperson for the launch of the new Men's SUCCESS program – the Company's most comprehensive weight loss program to date and its most substantial reformulation in years.
To date, Bradshaw has lost 32 pounds on the Nutrisystem® SUCCESS™ program and plans to continue shedding weight. His goals are to lose a total of 40 pounds and to help inspire millions to get healthy by losing weight with Nutrisystem in the New Year. Nutrisystem will feature Bradshaw individually, as well as with long time spokesman, Dan Marino, in a testimonial-style ad campaign as part of its 2012 diet season efforts aimed at the men's market, where the Company currently leads the category.
Terry Bradshaw Succeeds with Nutrisystem
Bradshaw, who played 14 seasons with the Pittsburgh Steelers, was the first quarterback to win four Super Bowls, and led the Steelers to eight AFC Central championships. Inducted into the Pro Football Hall of Fame in 1989, Bradshaw was known for calling his own plays throughout his football career. Off the field, Bradshaw's expertise and infectious personality have landed the football great a successful career as a broadcast commentator, an actor in both movies and television, a New York Times best-selling author, as well as a sought after motivational speaker. Bradshaw is currently the co-host of FOX NFL Sunday.
"During my time as a professional football player and even after retirement, I stayed in great shape, but it wasn't until all the injuries caught up with me and I couldn't work out that the pounds started packing on," says Bradshaw. "I found myself overweight and looking for the perfect plan to help me shed these packed pounds and get my health back, when I was inspired by Dan Marino's and Coach Don Shula's weight loss success on Nutrisystem and gave the program a try. Bottom line, Nutrisystem for Men is the go-to guy's diet.
It's simple, has great tasting meals and didn't leave me feeling hungry all the time. It works and that's good enough for me in this game called real-life where the stakes are high and the prize is feeling lighter, and looking and feeling better."
"Terry Bradshaw is known as a tough competitor – someone who doesn't let obstacles stand in his way," says Joe Redling, Chairman and CEO of Nutrisystem. "With Nutrisystem he had a playbook to lose weight and get healthy without counting, tracking, weighing in or going to meetings. The results speak for themselves.
Terry joins another football legend, Dan Marino, in talking directly and honestly with men about how to take weight off. We're delighted to welcome Terry to the Nutrisystem family and know that he'll be a leader in helping to motivate men around the country to take the first step towards a healthier lifestyle."
SUCCESS™: The Most Comprehensive Nutrisystem® Program Ever
On December 15th, Nutrisystem announced the launch of SUCCESS, the Company's most comprehensive weight loss program to date and its most substantial reformulation in years. Longtime Nutrisystem spokespeople Dan Marino and Marie Osmond join superstar Janet Jackson and football great Terry Bradshaw as the Company's all-star Brand Ambassador line-up for the launch of Nutrisystem SUCCESS.
The Nutrisystem SUCCESS approach is designed to help take the weight off and keep it off through frequent, portion-controlled, balanced nutrition and low Glycemic Index eating. The SUCCESS program offers the Company's largest ever assortment of signature artisanal fresh-frozen meals including new Chef's Table™ dinner entrees, developed by Nutrisystem's Celebrity Chef Culinary Council using revolutionary advanced steamer technology; new chocolate, vanilla, strawberry and coffee advanced protein shakes to help improve satiety and nutrition; the introduction of a personalized "My Daily 3™" physical activity program; and increased personalization and flexibility through transition and maintenance plans that help consumers manage their weight on their own.
The SUCCESS program is built on the following four fundamental pillars:
Great Taste = Great Results – Fresh-frozen offerings will nearly double as the Company has worked with its esteemed Celebrity Chef Culinary Council to develop an exclusive line of Chef's Table dinner entrees using a patented new microwaveable steamer bag technology. These signature dishes carry the name of the Chef who created the recipe. Presently, the Celebrity Chef Culinary Council includes: Kent Rathbun, Michael Solomonov, Mark Estee, Carmen Gonzalez and Tony Mantuano.
It Works – The Nutrisystem reformulation involves advanced nutritional science to deliver a high level of satiety. Macro-nutrient reformulations optimize weight loss and help avoid pitfalls of typical low calorie diets such as hunger, cravings and eliminating entire food categories. The SUCCESS program's simplified meal planner helps improve adherence and efficacy; those who adhere to the program can expect to lose between 1 –2 pounds per week. Initial weight loss may be more. Importantly, clinically meaningful weight loss can take place in as little as a month, with reductions in the waistline and other markers of health.
Flexibility and Maintenance - For the first time ever and as a direct result of customer feedback, Nutrisystem will offer a portfolio of flexible transition and maintenance plans including a la carte menu pricing for customers who want to personalize their programs from over 130 menu items. Nutrisystem's transition and weight loss maintenance plans were created to guide consumers through different phases of weight loss and maintenance.
These phases are now supported by an "At Home Tool Kit" that includes a Nutrisystem Meal Measure, a Healthy Steps™ Portion Control Serving Set, as well as a low Glycemic Index cookbook, "The Low GI Cookbook—Nutrisystem Edition." With SUCCESS transition and maintenance plans, customers are now able to create a truly customizable program, combining their own meals with perfectly proportioned Nutrisystem meals delivered right to their door, ready in minutes with no counting points, weighing portions or attending meetings.
Exercise Counts – Nutrisystem is also introducing "My Daily 3," comprised of three 10-minute intervals of physical activity or 30 minutes of moderate daily exercise. Customers can take a short assessment quiz on www.nutrisystem.com and receive a personalized two-week sample "My Daily 3" program to get started. The Nutrisystem website offers other valuable information to personalize fitness goals.
To date, Bradshaw has lost 32 pounds on the Nutrisystem® SUCCESS™ program and plans to continue shedding weight. His goals are to lose a total of 40 pounds and to help inspire millions to get healthy by losing weight with Nutrisystem in the New Year. Nutrisystem will feature Bradshaw individually, as well as with long time spokesman, Dan Marino, in a testimonial-style ad campaign as part of its 2012 diet season efforts aimed at the men's market, where the Company currently leads the category.
Terry Bradshaw Succeeds with Nutrisystem
Bradshaw, who played 14 seasons with the Pittsburgh Steelers, was the first quarterback to win four Super Bowls, and led the Steelers to eight AFC Central championships. Inducted into the Pro Football Hall of Fame in 1989, Bradshaw was known for calling his own plays throughout his football career. Off the field, Bradshaw's expertise and infectious personality have landed the football great a successful career as a broadcast commentator, an actor in both movies and television, a New York Times best-selling author, as well as a sought after motivational speaker. Bradshaw is currently the co-host of FOX NFL Sunday.
"During my time as a professional football player and even after retirement, I stayed in great shape, but it wasn't until all the injuries caught up with me and I couldn't work out that the pounds started packing on," says Bradshaw. "I found myself overweight and looking for the perfect plan to help me shed these packed pounds and get my health back, when I was inspired by Dan Marino's and Coach Don Shula's weight loss success on Nutrisystem and gave the program a try. Bottom line, Nutrisystem for Men is the go-to guy's diet.
It's simple, has great tasting meals and didn't leave me feeling hungry all the time. It works and that's good enough for me in this game called real-life where the stakes are high and the prize is feeling lighter, and looking and feeling better."
"Terry Bradshaw is known as a tough competitor – someone who doesn't let obstacles stand in his way," says Joe Redling, Chairman and CEO of Nutrisystem. "With Nutrisystem he had a playbook to lose weight and get healthy without counting, tracking, weighing in or going to meetings. The results speak for themselves.
Terry joins another football legend, Dan Marino, in talking directly and honestly with men about how to take weight off. We're delighted to welcome Terry to the Nutrisystem family and know that he'll be a leader in helping to motivate men around the country to take the first step towards a healthier lifestyle."
SUCCESS™: The Most Comprehensive Nutrisystem® Program Ever
On December 15th, Nutrisystem announced the launch of SUCCESS, the Company's most comprehensive weight loss program to date and its most substantial reformulation in years. Longtime Nutrisystem spokespeople Dan Marino and Marie Osmond join superstar Janet Jackson and football great Terry Bradshaw as the Company's all-star Brand Ambassador line-up for the launch of Nutrisystem SUCCESS.
The Nutrisystem SUCCESS approach is designed to help take the weight off and keep it off through frequent, portion-controlled, balanced nutrition and low Glycemic Index eating. The SUCCESS program offers the Company's largest ever assortment of signature artisanal fresh-frozen meals including new Chef's Table™ dinner entrees, developed by Nutrisystem's Celebrity Chef Culinary Council using revolutionary advanced steamer technology; new chocolate, vanilla, strawberry and coffee advanced protein shakes to help improve satiety and nutrition; the introduction of a personalized "My Daily 3™" physical activity program; and increased personalization and flexibility through transition and maintenance plans that help consumers manage their weight on their own.
The SUCCESS program is built on the following four fundamental pillars:
Great Taste = Great Results – Fresh-frozen offerings will nearly double as the Company has worked with its esteemed Celebrity Chef Culinary Council to develop an exclusive line of Chef's Table dinner entrees using a patented new microwaveable steamer bag technology. These signature dishes carry the name of the Chef who created the recipe. Presently, the Celebrity Chef Culinary Council includes: Kent Rathbun, Michael Solomonov, Mark Estee, Carmen Gonzalez and Tony Mantuano.
It Works – The Nutrisystem reformulation involves advanced nutritional science to deliver a high level of satiety. Macro-nutrient reformulations optimize weight loss and help avoid pitfalls of typical low calorie diets such as hunger, cravings and eliminating entire food categories. The SUCCESS program's simplified meal planner helps improve adherence and efficacy; those who adhere to the program can expect to lose between 1 –2 pounds per week. Initial weight loss may be more. Importantly, clinically meaningful weight loss can take place in as little as a month, with reductions in the waistline and other markers of health.
Flexibility and Maintenance - For the first time ever and as a direct result of customer feedback, Nutrisystem will offer a portfolio of flexible transition and maintenance plans including a la carte menu pricing for customers who want to personalize their programs from over 130 menu items. Nutrisystem's transition and weight loss maintenance plans were created to guide consumers through different phases of weight loss and maintenance.
These phases are now supported by an "At Home Tool Kit" that includes a Nutrisystem Meal Measure, a Healthy Steps™ Portion Control Serving Set, as well as a low Glycemic Index cookbook, "The Low GI Cookbook—Nutrisystem Edition." With SUCCESS transition and maintenance plans, customers are now able to create a truly customizable program, combining their own meals with perfectly proportioned Nutrisystem meals delivered right to their door, ready in minutes with no counting points, weighing portions or attending meetings.
Exercise Counts – Nutrisystem is also introducing "My Daily 3," comprised of three 10-minute intervals of physical activity or 30 minutes of moderate daily exercise. Customers can take a short assessment quiz on www.nutrisystem.com and receive a personalized two-week sample "My Daily 3" program to get started. The Nutrisystem website offers other valuable information to personalize fitness goals.
